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         BizSuccess Breakthroughs for January 5, 2000
                   Welcome to the New Millennium!
-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+---

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++++++++++++++++++++++++++
      TABLE OF CONTENTS
++++++++++++++++++++++++++

..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Conformity to Group Norms"
..SPOTLIGHTS - Products and Services for you and your enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com  <<-- New Section!
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS


++++++++++++++++++
      WELCOME
++++++++++++++++++

Welcome to the New Millennium! Gary Lockwood here with the first
issue of the year. Our guest author this issue is Mark Joyner. In his
interesting article, Mark discusses the research behind a simple
fact that people like to agree with other people. Mark goes on to
explain how you can use this fact to boost your sales. Read more
about Mark at the end of his article.

My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you really
want. If you want some help in putting them into practice, or if you
have questions, email or call me.

One small request? Please take a moment to forward this issue
to a few friends and colleagues. (or to LOTS of friends and
colleagues  <G>  Thanks!)

SUCCESS to You....
Gary Lockwood, Your Business Coach

P.S.  Last month, I finished some projects that freed up some
time in my schedule. Starting this month, I have several available
slots open for coaching clients. If you are a CEO, business owner
or professional, and are interested in the possibility of working with
me as your Business Coach, contact me right away.

We can discuss your situation and how The BizSuccess Coaching
Program could help you get the results you want.

Check out the details at http://www.BizSuccess.com/coach.htm

If you believe this can help you get breakthroughs in your business,
call me to discuss this further. If we have good chemistry, and if you
like the process and choose to enroll, you'll also get a free gift.

GET ALL YOU WANT FROM YOUR BUSINESS!
AND HAVE FUN ALONG THE WAY!


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++++++++++++++++++++++++++++++
      THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++

     "Conformity to Group Norms"
Excerpts from 1,001 Killer Internet Marketing Tactics by Mark Joyner,
CEO, Aesop.Com

There was an interesting test conducted in 1935 where groups
of people were herded into a dark room to look at a pinpoint of light.
They were all asked to determine whether or not the light was moving.

The test subjects did not know this, but there is an interesting
phenomenon called the Autokinetic effect.  That is where a solitary
dot of light in a darkroom appears to move even if stationary. This
occurs when there is no frame of reference.

Subjects were asked to look at it by themselves and then together
with a group.  Each time they had to determine whether or not the
light was moving.

The amazing discovery was that the judgment of any individual was
dependent upon the judgment of the group. Interestingly, subjects
would change their judgment to conform to the group's judgment
when asked to look at it a second time.

After that portion of the experiment was over, the test subjects were
asked to make a final judgment.  Subjects almost exclusively
retained the opinion of the group over their own! This fact has
powerful potential for marketing.  Can you imagine a few ways to
apply this to your campaigns?

Keeping in mind that people like to agree with other people, what
can you do to your site to encourage people to think favorably about
your products and services?  I have one word for you:

T-e-s-t-i-m-o-n-i-a-l.

A testimonial is an extremely powerful tool and should never be
overlooked.  If you don't have a few good testimonials about your
product or service on your site right now, immediately take steps
to do so.  This can have a dramatic effect on your visit to sale
ratio.

Use the following guidelines and I promise you will have a winner
every time:

1. Ensure the testimonial is believable. If it sounds too far-fetched
it will take away credibility rather than add it.

2. Include as much info about the person who said it as you can.
Don't just say "a satisfied customer said" or "J. Smith from Texas
said".  No one will believe that.

3. Never make the testimonial up.  Not only is it illegal and just
outright un-cool, I can assure you what you make up will not have
a believable feel to it. Unless you're just that good.

Please!  Do this now!  I know you're thinking to yourself "well,
that's
a spanking good idea!  I'll have to do that when I'm done balancing
my books and preparing my taxes."  Odds are, if you don't do this
right now, you probably won't at all.  So, take a few moments to find
a few customers who are happy with what you've done for them
and ask if you can quote them on your site. Make sure they know
that it equates to free exposure for them and you will almost always
get a "yes".

Article by Mark Joyner, of 1001 Killer Internet Marketing Tactics.
Mark is also the CEO of Aesop Marketing Corporation.  1001 KIMT
is an absolute*must have* for anyone serious about Internet
marketing.  It will dramatically boost the results of any campaign
in a very real and measurable way.  They are offering a special right
now where it comes with a bonus database of over 6,000 media
contacts (including email and FAX numbers).  This could genuinely
be the most important URL you visit all year:
http://foreverweb.com/cgi-foreverweb/kt.cgi?IM9841


+++++++++++++++++++
      SPOTLIGHTS
+++++++++++++++++++


JUST STARTING OUT?
Discover how you can learn the ropes AND get paid at the
same time. Send blank e-mail to:  mailto:gfi@aweber.com
************************

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************************

MIND YOUR OWN BUSINESS!
Action-minded business owners learn step-by-step, business-building,
how-to information with the Mind Your Own BusinessDigest. 20+ pages
in every issue! Sample at:
http://www.successideas.com/MYOBTrialIssue.htm --
Advertising information at:
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************************

How to make $300 Dollars a day, Starting TODAY!
PROVEN SYSTEM! Step by Step Instructions.
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************************

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************************

                                     BizBooks
      The Newsletter from the Cooperative Business Bookstore.
           http://www.capital-connection.com/bsbookstore.htm
  New authors, book reviews, business tips and informative articles.
                To subscribe please send a blank e-mail to
                         bizbooks-subscribe@topica.com
************************

E-mail-Ezines-Newsletters ~~ No matter what you call them
                    !THEY'RE FREE!
Find jokes, riddles, recipes, quotes, trivia, crafts, etc.
You look and choose, & we'll sign you up. It's all FREE!

  http://www.imaginationsunlimited.com/cgi-bin/tracker.cgi?tn=137
************************

      DISCLAIMER

Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.


+++++++++++++++++++++++++++++++++
      QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++

 Let us realize that: the privilege to work is a gift,
 the power to work is a blessing,
 the love of work is success!
                                       David O. McKay

 It isn't what you have, or who you are, or where you are, or
 what you are doing that makes you happy or unhappy.
 It is what you think about.
                                        Dale Carnegie

Somewhere, something incredible is waiting to be known
                                        Carl Sagan

 Looking back, may I be filled with gratitude;
 Looking forward, may I be filled with hope;
 Looking upward, may I be aware of strength;
 Looking inward, may I find peace.......
                                          Unknown


+++++++++++++++++++++++
        THE FUNNIES
+++++++++++++++++++++++

 Top Ten Signs You've Eaten Too Much During the Holidays
 --------------------------------------

  10.Hundreds of volunteers have started to stack
  sandbags around you.

  9.Doctor tells you your weight would be perfect
  for a man 17 feet tall.

  8.You are responsible for a slight but measurable
  shift in the earth's axis.

  7.Right this minute you're laughing up pie on the carpet.

  6.You decide to take a little nap and wake up in mid-July.

  5.World's fattest man sends you a telegram,
  warning you to "back off!"

  4. CBS tells you to lose weight or else.

  3.Getting off your couch requires help from the
  fire department.

  2.Every escalator you step on immediately grinds
  to a halt.

  1.You're sweatin' gravy.
                     David Letterman

>From The Mouths Of Babes
 ------------------------

 My wife invited some people to dinner.  At the table,
 she turned to our six-year-old daughter and said,
 "Would you like to say the blessing?"

 "I wouldn't know what to say," she replied.

 "Just say what you hear Mommy say," my wife said.

 Our daughter bowed her head and said: "Dear Lord,
 why on earth did I invite all these people to dinner?"

                    ***excerpts from: http://www.joker.org/  ***

++++++++++++++++++++++++++++++++
      RESOURCES AT BizSuccess.com            <<-- New Section!
++++++++++++++++++++++++++++++++

Free Reports for Business
          http://www.BizSuccess.com/articles

Here, you'll find dozens of informative articles written for CEOs,
business owners, free agents, entrepreneurs,and professionals.
I hope these articles will be a catalyst for getting breakthroughs
in your enterprise.

Publishers... Please feel free to use any of my articles for your
publication or your website.


+++++++++++++++++++++++
      PUBLISHER INFO
+++++++++++++++++++++++

Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
   to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344  Fax: (815) 361-3041
Email:  mailto:Gary@bizsuccess.com

        Visit our website at http://www.bizsuccess.com
        Grow your business, make more money, have more fun!

++++++++++++++++++++++++++++++
      YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++

I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com



                                 
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