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BizSuccess Breakthroughs
for March 28, 2001
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Road Rage!! on the
Information SuperHighway"
..SPOTLIGHTS - Products and Services for you and
your enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas
and information on how to:
Grow your business - Make more money - Have more fun.
Thank you again for referring this newsletter to your friends and
colleagues. I really appreciate you for helping to pass the word
about this newsletter.
Our guest author today is Rick Beneteau. No doubt you've read
his articles in countless large ezines and newsletters around the
Net as well as in print. Rick, upon his first few logons to the
Internet, saw a great need for making cyber-space more "human".
He continues to explore this subject in today's article.
Read more about Rick at the end of his article.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you
really want.
If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood
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++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
Road Rage!! on the Information SuperHighway
by Rick Beneteau
I sat in the right lane at the busy intersection waiting
for the light to change. A scruffy looking male driver in
the left lane looked as impatient as I must have. Finally,
on green, I continued down the 6 lane road. About a half
block up I saw a sight that horrifies me to this day.
A child, no more than 3 years old, was starting to saunter
across this crazy road. Alone. Reacting instantly, I sped
up and got ahead of the driver to my left, then slowed dramatically,
turned and stopped my car across both lanes to block traffic.
Jumping out, I snatched up this tyke just as she was about to
cross the center line and into oncoming traffic. The timing could
not have been closer.
The story gets better.
As I was hurrying the toddler to the safety of the sidewalk
I just about stumbled over her younger brother, who was starting
to wheel his stroller between parked cars into the street,
following his sister. Of course, he was safe as traffic was
now blocked, and suddenly I felt blessed to have arrived
at this critical moment.
Where was mom during all this? You shouldn't have asked:-)
She had apparently told her kids to wait on the sidewalk
while she walked across this major thoroughfare to go into
a store. The siblings were simply trying to find her.
What I said to this poor-excuse-for-a-parent you don't want
to know and has nothing to do with this article, but what
does is that during the entire time I was making sure these
children were safe (which really wasn't that long) there
was a car horn blowing furiously in the background.
Guess who?
Yep, the disheveled looking driver in the next lane. When
I returned to my car, he made a point to open his door, stand
up and scream at me at the top of his lungs (in some frenzied
foreign tongue). After witnessing what had happened, he was
VERY upset WITH ME because I inconvenienced him! This my
friends, is referred to as road rage.
I would assume that most people (and the drivers behind him)
would have breathed a heavy sigh of relief that neither of
these kids were hurt, or worse, killed on that road that
day. But this article is not about "most people". It's about
"some people" and a phenomena on the Internet that is becoming
all too commonplace. And I don't like it one bit. It's what
I call Road Rage on the Information SuperHighway.
The majority of people I come into contact with as customers,
resellers (I own 2 affiliate programs), newsletter subscribers
and folks who email me with questions or advice, are simply
put, wonderful folks. But since I am communicating with sheer
volumes of 'netizens', I am receiving more and more blatantly
angry email. I mean the kind of ugly verbiage that most people
would never have the parts to say to my face. And, I'm not
alone. I'm in contact with many Internet marketers and
newsletter publishers who are experiencing the very same
thing.
Here are some recent examples, straight from my email files.
Bear with me as I attempt to set these up for you.
I've written, and sell through a popular affiliate program,
a best-selling marketing eBook called The Ezine Marketing
Machine. The ordering system is state-of-the-art (digital
delivery) and extremely dummy-proof. When a customer inputs
their final order information on our secure server, they
receive a 'Thank You' webpage with the simple instructions
on how to download their book and bonuses. It's virtually
impossible to miss the simple process and get instant access
to your books (I send an automated email with the same download
instructions as back-up), but a small minority of
customers do. I am only too pleased to quickly assist them
and am online to do so from 6:00 am til 9 or 10 pm seven
days a week.
However, one particular customer didn't quite "get it" and
fired off no less than five emails within an hour. They arrived
after 11:00 p.m. when I wasn't online. I've extracted the
content (verbatim) from the three I've kept:
#1. "I've paid the $$$ for your program, now what about the
goods? The info sounds wonderful as does your yada-yada!
Why not deliver the goods now so a mere morsel like myself
may possible take advantage of the material you allude to
as "Gospel" for success?"
#2. "Is it time to take all this stuff to the next level??
I'm prepared to do just that unless you can resolve this
TONIGHT."
#3. "Why is this such a hassle?? I sent my $$$ and followed
your directions. Where the hell is final product?? You
"Gurus"
appear to be all the same. You promise the moon and deliver
nothing."
To top off his nastiness, he called at midnight and left
a totally vile message about what a "#&@*!! thief" I was.
Now, what makes this quite humorous is the fact that this
unfortunately computer-unsavvy person actually had his files
the entire time, but never knew he had to click to open them:-)
Here's a great example of Road Rage from an actual affiliate
of mine - someone who took the time to read an agreement
and register to become a reseller, who upon receiving one
of my very sporadic email updates, writes (and I really had no
idea what his rant was about):
"take me off you list i dont want to be in any of your programs
wanna know why do you care well you my friend are a SPAMMERRRR!!!!!
this is twice you offered me your program so i don't want
it didnt want it the first time dont want it the second time
get the picture. delete me from your list. do it
now and dont ever send me anything again got it good"
You don't even want to know what he wrote back after his
removal notice was automatically sent:-)
Lately, I've encountered some very ugly "flames" from
subscribers
to my opt-in newsletter. Some were long-term readers who
woke up one morning with amnesia, suddenly unaware of the
publication they subscribed to and had been receiving for
months and wrote me the spam riot act, complete with
expletives. A few thought it their Internet duty to report
me to the "spam police". Good thing I keep subscription
records:-)
Ok, before you begin thinking "this Beneteau guy has probably
let off some cyber-steam", well, I have. Occasionally, I've
reacted out of pure emotion when someone has attacked my
integrity. I am fully aware of this "trigger" in me and usually
know better than to fire back when I'm hot under the collar.
A few times, I've been embarrassed by my own words. Nothing
vile or vulgar mind you, but an unprofessional display
of anger. So yes, I've been guilty too:-)
A good rule of the road: if you encounter a "brave" and rude
emailee who upsets you, write your reply email right away
but don't click send. This will at least let you vent and
when your temperature reaches normal again remove the "emotion"
from your words. As in the case above, if there is no real
need to continue the dialogue, then don't even bother and
simply move on (I just deleted this misguided soul). Remember,
their anger is THEIR problem. When you don't react to them
you will continue acting in a totally professional manner.
Yes folks, it takes a thick skin to operate a business on
the Internet!
Here are a few questions to ponder:
Is the faceless Internet the new, global venting ground?
Will the whirring sound of a connecting modem actually boost
testosterone levels?
Does a dial-up account come with an unspoken license to spew
venom?
Is the Net getting nasty or what?
© 2001 Rick Beneteau
Rick Beneteau is the author of the best-selling marketing
eBook, "The Ezine Marketing Machine".
Visit EZineMoney right now at:
http://www.ezinemoney.net/sgx/d.cgi?2178
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
Have you been looking for a nice, very inexpensive way to make money
with your home computer? I have found a sure winner and wanted to
share it with you before it's too late. I joined in November and
in December received a check for $1581.42. If I were to ask you,
"Would you have invested $25 dollars to be one of America Online's
founding members?" I already know your answer would be
"Absolutely!"
Well here's your chance to turn back the clock for the price of dining
out. But hurry up, you will do this before the end of April.
For more information go to http://www.goodeal.gotoo.com
************************
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************************
Did you know that Subscribers to Bob Osgoodby's "Internet Tip
of the Week" can also place a free ad on his website. Go to
www.adv-marketing.com - to subscribe and place your free ad.
************************
Your Weekly Message...The Baum Group - a FREE weekly
e-newsletter to help you stay focused, on purpose and more!
To subscribe, click on
mailto:TheBaumGroup@YourStressMatters.com?subject=subscribe_ezineBSB
************************
DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
There is nothing so easy but that it becomes difficult when you do it
reluctantly.
Publius Terentius Afer
Nobody realizes that some people expend tremendous energy merely to be
normal.
Albert Camus
He that would perfect his work must first sharpen his tools.
Confucius
Efficiency is intelligent laziness.
David Dunham
A continuing flow of paper is sufficient to continue the flow of
paper.
Dyer
+++++++++++++++++++++++
THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
------------
SIGNS FOUND IN KITCHENS
------------------------
1. Kitchen closed - - this chick has had it!
2. Martha Stewart doesn't live here!!
3. I'm creative; you can't expect me to be neat too!
4. So this isn't Home Sweet Home... Adjust!
5. Ring Bell for Maid Service...If no answer do it yourself!
6. I clean house every other day.... Today is the other
day!
7. If you write in the dust, please don't date it!
8. I would cook dinner but I can't find the can opener!
9. My house was clean last week, too bad you missed it!
10. A clean kitchen is the sign of a wasted life.
11. COOK CAN'T TAKE IT ANYMORE!
12. I came, I saw, I decided to order take out.
13. If you don't like my standards of cooking...lower your
standards.
14. You may touch the dust in this house...but please don't
write in
it!
15. Apology...Although you'll find our house a mess, Come in,
sit
down,
converse. It doesn't always look like
this: Some days it's even
worse.
16. A messy kitchen is a happy kitchen, and this kitchen is
delirious.
17. If we are what we eat, then I'm easy, fast, and cheap.
18. A balanced diet is a cookie in each hand.
19. Thou shalt not weigh more than thy refrigerator.
20. Blessed are they who can laugh at themselves for they
shall
never
cease to be amused.
21. A clean house is a sign of a misspent life.
22. Help keep the kitchen clean - eat out.
23. Countless number of people have eaten in this kitchen and
gone
on
to lead normal lives.
24. My next house will have no kitchen --- just vending
machines.
25. Gardening forever . . . Housework,
never!
26. Dull women have immaculate houses.
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
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+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (815) 361-3041
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more
money, have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
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