|
Text Links
at bottom
| |
Back to the Archives Index
Note: The links
were valid at time of publication, but may now be outdated
** Note **
This Newsletter is sent ONLY to people who have requested it.
Subscribe and unsubscribe instructions are at the bottom.
-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+---
BizSuccess Breakthroughs
for April 11, 2001
-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+---
<<<<<<<<<<<<<<<
Visit Our Sponsor!
>>>>>>>>>>>>>>>
Give Me 5 Minutes And I'll Give You More Sales!
Are you looking for a no frills, no hype marketing
resource that GUARANTEES RESULTS? Forget all the B.S,
click on the link below and see what
Home-Business-Ebooks can do for you Right Now!
Click Here:
http://www.home-business-ebooks.com/ls/c.cgi/biz_ad
<<<<<<<< Thanks for Visiting Our
Sponsor! >>>>>>>>
Looking to reach 7,800 qualified business
prospects?
Check out our low-cost advertising options
http://www.BizSuccess.com/advertise.htm
OR send any email to mailto:advertise@bizsuccess.com
++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Count On It!"
..SPOTLIGHTS - Products and Services for you and your enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas
and information on how to:
Grow your business - Make more money - Have more fun.
I'd like to give you a copy of my latest book for free in exchange
for a small favor.
I need your help in getting the word out about my newsletter.
So here's the offer: If you will take 60 seconds now to
tel909/984-3344
friend (or several of your colleagues) about the BizSuccess
Breakthroughs newsletter, I will give you a free gift.
Your friend will receive ONLY a one-time invitation to subscribe.
No pressure. No obligation. And no spam. To thank you for your
referral(s), I will give you my new ebook, "The BizSuccess Book:
Making Changes That Can Transform Your Enterprise" for free.
Please click to http://www.BizSuccess.com/referrals.htm
Thank you again for referring this newsletter to your friends and
colleagues. I really appreciate you for helping to pass the word
about this newsletter.
Now, on to today's message.
Most business owners and CEOs know what's important to
their enterprise, but can't (or don't) measure those things.
You've heard the old maxim: "You can't manage what you don't
measure."
What do you pay a lot of attention to? What are you constantly
measuring, asking your employees about, talking about and
looking at?
When your team knows what's truly important to you, they'll likely
pay more attention to those things, too.
Today's article discusses the significance of paying close attention
to those aspects of your enterprise that are crucial to your success.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you
really want.
If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood
<<<<<<<<<<<<<<<
Visit Our Sponsor!
>>>>>>>>>>>>>>>
Is Your Internet Advertising a deadly Howitzer or a Harmless
Pop-Gun? Do You Know for Sure or Do You Just "Feel Lucky"?
To learn the answer to this question and to get a free trial tool that
will automatically track all of your advertising for you, please
visit:
http://www.roibot.com/r.cgi?IM9841_ROIbot
<<<<<<<< Thanks for Visiting Our
Sponsor! >>>>>>>>
++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
Count On It
by Gary Lockwood
"What we see depends mainly on what we look for."
-- John Lubbock
One of my clients (let's call him Mike) was telling me how important
it is to him that he sell long-term maintenance contracts, not just
ad hoc projects.
Makes sense. The long-term contracts provide some stability and
predictable cash flow. They assist in getting closer to his clients.
They also help him to borrow funds more easily.
So far, so good.
When I asked him how many of these long-term maintenance
contracts he has already, he couldn't tell me. He didn't know! He
said he's been too busy to track the number of such agreements.
Wait a minute! If this type of agreement is so important to Mike's
growth strategy, how can he not know the status?
The fact is that most owners and CEOs know what's important to
their enterprise, but can't (or don't) measure those things.
You've heard the old maxim: "You can't manage what you don't
measure." You have also likely read the story of the "Hawthorne
Effect".
In the late 1950s, the GE plant in Hawthorne, California brought in
some consultants to measure the effect of brighter lighting on the
productivity of their factory workers. The consultants first took
productivity measurements to establish a baseline. Then they
intensified the brightness of the lighting and measured again.
Productivity increased.
They increased the brightness even more and productivity went up
again. After raising the brightness two more times, they saw two
more increases in productivity. On a hunch, they lowered the
lighting and measured one more time. Productivity went up!
They figured out that the productivity gains were not related to the
brightness of the lights, but to the act of measuring. They were
paying a lot of attention to the effectiveness of their workers. And
guess what? The workers responded by working more effectively.
What do you pay a lot of attention to? What are you constantly
measuring, asking your employees about, talking about and
looking at?
When your team knows what's truly important to you, they'll likely
pay more attention to those things, too.
Focusing on two or three key business metrics does something
else for your behavior. It triggers your Reticular Activating System.
Your brain is assaulted by thousands of messages each second.
Everything you see, hear, smell, feel and touch is a message
entering your brain. The Reticular Activating System filters through
all these messages and decides which ones will get page one
treatment - that is, arouse the brain.
One of the things we've learned from working with entrepreneurs is
that you tend to pay attention to the things which are important to
you at the time. If your currently dominant thoughts are about
creating a new brochure, you'll start seeing other brochures.
You'll hear conversations about brochures. You'll pick up ideas
relating to brochures and even notice colors that would be
attractive for the new brochure.
In other words, the Reticular Activating System will pass through
anything even remotely related to the important issue - the brochure.
>From a practical point of view, this means that, if you want to solve
a problem or achieve a goal, keep it at the top of your mind. Think
about it, talk about it, write about it and imagine it completed. This
is one of the reasons why affirmations work so well and why it is
important to review your goals frequently.
If you focus on improving a specific key indicator of your business
success, your Reticular Activating System will pass through sights,
sounds, people and ideas even remotely related to that point of
focus. In other words, if you measure it visibly, frequently and
attentively, it will likely improve.
Here's my suggestion: Identify the two to five key measurements and
key indicators that are important and essential for your business.
Set up an active system to measure and track these indicators.
Talk to your employees about it at every opportunity. Put charts and
graphs of these indicators on the wall of the lunch room. Make your
interest in these metrics very active and visible.
Chances are, you'll get what you're looking for - improvements in
these areas.
Count on it.
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
Beautiful! You LEARN the product; it has TOOLS to sell itself;
you USE them; you get MONEY!
All ON-LINE. WORLD-WIDE!
http://www.ngtools.com/fmain.php?D=jonf
************************
We Pay $3 Per Lead & $12 Per Sale!
**************************************************
Are You a Webmaster or Newsletter Owner?
TURN YOUR TRAFFIC & UNSOLD INVENTORY INTO $$$
We have 2 very Hot offers that you can promote for FREE!
Visit: http://www.FreeInternetOffers.com/?id=3
<a href="http://www.freeinternetoffers.com/?id=3">AOL
Link</a>
************************
New Software Targets ALL Computer Users!!!
*Computer Recording Software protects your computer while
you're away! Learn about the FREE Affiliate Program to Sell
this HOT Product! Get in now!!! Program will soon be closed
to prevent market dilution.
http://www.snapshotspy.com/join/
*Amazing Affiliate Support
************************
Pepper Joe's Newsletter 'Chile News & Views' has EVERYTHING
for the Chilehead & Home Gardener including Growing, Harvesting,
Preserving, Cooking, Eating and overall Enjoying those wonderful
Chile Peppers. Takes just a minute to subscribe at
http://www.pepperjoe.com
************************
DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
A different world cannot be built by indifferent people.
Peter Marshall
Always remember, others may hate you, but those who hate you
don't win unless you hate them-and then you destroy yourself.
Richard Milhouse Nixon 1913-1994
A gold medal is a wonderful thing, but if you're not enough without
the medal, you'll never be enough with it.
from the movie Cool Runnings
Business is simple. Make some stuff and sell it for more than
it cost you. There's nothing more to it than that except for a few
million details.
from the president of International Harvester
Worry about being better; bigger will take care of itself.
Think one customer at a time and take care of each one
the best way you can.
Gary Comer, founder of Land's End
+++++++++++++++++++++++
THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
------------
Sign in the front yard of a funeral home:
"Drive carefully, we'll wait."
----------------------------
Kids Kids Kids - Enjoy Them!
Ever notice that a human baby doesn't walk until it's tall
enough to reach a parent's hand?
Cleaning your house while your kids are still growing is
like clearing the drive before it has stopped snowing.
"There is only one pretty child in the world and every
parent has it."- Chinese Proverb.
Mothers of teens know why animals eat their young.
Children are natural mimics, who act like their parents despite
every effort to teach them good manners.
Children seldom misquote you. In fact, they usually repeat word
for word what you shouldn't have said.
We did have to childproof our home about 3 years ago ... but
somehow they still get in!
Be nice to your kids. They'll choose your nursing home.
Grandchildren are God's reward for not killing your children.
Insanity is hereditary. You get it from your kids.
When mama ain't happy, ain't nobody happy.
I love to give homemade gifts ...which one of my kids do you want?
A child's greatest period of growth is the month after you've
purchased new school clothes.
Anyone who says 'Easy as taking candy from a baby' has never tried
it.
Children: You spend the first 2 years of their life teaching them to
walk and talk. Then you spend the next 16 telling them to sit down
and shut-up.
The best inheritance parents can give their children is a few
minutes
of their time each day.
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
CEOs and presidents! Get the FREE Ezine just for you.
In the CEO Success Journal, you get practical ideas and thought-
provoking concepts to increase your effectiveness and enhance
your life. Read thought-starters and in-depth articles that are
designed for chief decision-makers. Learn about resources
especially for people who run companies.
No one else in your organization has the perspective you have
on the company and your vision. Many top executives describe
this as feeling "totally alone" or "me against the
world".
Lonely at the top?
You bet it is! The CEO Success Journal can help.
This free monthly electronic business newsletter is written
specifically for chief executives. Subscribe now!
Visit http://www.CEOSuccess.com
OR send any email to Mailto:subscribe@CEOSuccess.com
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (815) 361-3041
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more
money, have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
SUBSCRIPTION INSTRUCTIONS
You may subscribe or unsubscribe directly at our website
http://www.BizSuccess.com/newsletter.htm
OR
To subscribe, send a blank message to Subscribe@BizSuccess.com
To unsubscribe, send a blank message to Unsubscribe@BizSuccess.com
To change your email address, send a message to:
BizSuccess-change@BizSuccess.com
with your old address in the Subject line
We NEVER provide our list of subscribers to ANYONE.
We value our subscribers and respect your privacy.
Copyright © 2001 BizSuccess
This message was launched into cyberspace to publisher@bizsuccess.com
|
