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BizSuccess Breakthroughs for
April 24, 2002
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Have You Hugged Your
'Guru' Today?"
..SPOTLIGHTS - Products and Services for you and your
enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas
and information on how to:
Grow your business - Make more money - Have more fun.
I want to start with a hearty *welcome* to the 760 new subscribers
who joined us just in the past two weeks. Wow!
And "Thank *You*" for referring this newsletter to your friends and
colleagues. I really appreciate you for helping to pass the word
about this newsletter.
Today's guest author is Rick Beneteau. You have probably heard
Of Rick. He's one of the "good guys", doing business on and off
the Internet. Rick's article gives us an interesting perspective on
going the extra mile for your customers. Read more about Rick at
the end of his article.
Speaking of going the extra mile, my friend, Philip Humbert, is
once again offering his very popular personal finance class, called
"The Road to Riches". Phil is the author of "Making Money,
Creating
Wealth: Your Guide to Financial Independence". His 4-week
"teleclass" makes the information from his seminars available to
you on the telephone. In addition, he includes over 100 pages of
guidelines, forms and worksheets to make it easy for you to apply
the ideas.
The series starts on Tuesday, April 30, so register today.
This is a great way to take stock of your financial situation, protect
your future and learn ideas to develop greater financial security
for yourself and your family. Check it out now at
http://www.BizSuccess.com/Road
A few weeks ago, we conducted a reader survey. I thought you
might like to know the results we got. First, we asked if you
currently own or run a business. 78% said "yes".
"Business Services" was the largest group of enterprise, with 22%
of respondents. Consulting businesses made up 13% and home
businesses accounted for 11.5%. 11% are in Multi-level marketing
and 10% in professional services. Financial services made up 9%
of the subscribers responding.
Two-thirds of our subscribers have no employees and 20% have
five or fewer employees.
Obviously, our subscribers' businesses are doing well. 26%
report revenues of US$100,000 or more.
Just over half of our subscribers are in the United States. Canada
is base for another 12%. Australia and Great Britain each house
about 5% of our subscribers.
Many of the survey-takers included comments or suggestions for
the newsletter. Thank you! We'll sort through the topics you
requested and either write articles or seek experts to write
articles on those subjects.
Several readers suggested we publish in HTML format. Hmmm.
I've been resisting that because of comments I've been seeing
around the Internet about slow connections. Perhaps I could
offer a choice. I'll work on this.
Anyway, thank you for completing the survey and for giving us
a better view of our subscribers. We'll use this information to
craft a better newsletter.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you
really want.
If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood
P.S. Please forward this newsletter to a friend
:-)
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++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
Have You Hugged Your 'Guru' Today?
By Rick Beneteau
Strange title for an article, don't you think? But it did get
your attention, and I want to hold it because I have something
very important I want you to read, so please let me explain
*why* I chose this title.
I dislike the term 'guru', at least when it's applied loosely,
as it is on the Internet. I've never thought of, or called
myself a guru, but I'm referred to one pretty often. So are a
lot of other Internet marketers.
My article is not about 'gurudom' though. It's about the
responsibility to those people who hold us in high enough
regard to think of us as a guru, or an expert, or just
someone who can help them along their way, and ask for our
help.
Allow me to share a thought from my upcoming print book:
"Our mission in life is to better the lives of others.
In doing so, our life is made better."
If you find yourself in the position where people are asking
for your expertise and help, there can only be 2 reasons for
it:
1. You are the Real McCoy and people trust that you can
offer genuine and helpful advice and assistance, or
2. You've done a pretty good job of pretending to be the
above.
Hopefully you fall into the category of the former.
Now, you really have only 2 choices when someone does ask for
your help:
1. You can make an honest effort to lend a helping hand, or
2. You can ignore their request, or, perhaps try to sell them
the latest, greatest product that will solve their problem
and make some money in the process.
This article would not exist had it not been for a rather
lengthy and heart wrenching email I received the other day. It
came from a customer of mine, now a friend, who has been
struggling the past few months trying to make a go of it in
the Internet marketing arena. Very tough assignment as a
newcomer in this post-September 11 economy especially in light
of all the marketing products flooding cyberspace these days!
What was remarkable about his take on things was his statement
that of all the "guru's" that he had purchased products from
(most of which promised additional help after the purchase),
and had requested some simple guidance from, I was the
*only* person who ever responded. More than a couple of times
as I recall. What a sad state of affairs in my opinion!
See, I made a vow when I began to notice (uncomfortably) this
guru phenomena that I would do my very best to help anyone who
felt I could help, and asked me for it. To me anyway, it's not
only an honor and a privilege, but a duty. To this day, I
believe I have lived up to that pledge (and much to the once-
in-a-while dismay of my family members who understandably
grumble about the endless hours I spend answering email:-)
As I did with my former pre-Internet mainstreet business, my
inner heart tells me this IS the way that I need to continue
to do business online. Why?
I can tell you in no uncertain terms that this philosophy is
largely responsible for the success I have enjoyed for the
past 4 years, while so many are struggling or have failed on
the Internet. You must have come across countless success
stories of *real* gurus who have achieved massive fame and/or
wealth from simply focusing on the needs of, and helping,
others.
Giving=Receiving is really one of the few great laws of this
wonderful universe!
Having said that, there is usually a yang for every yin,
right? And here's that side of things.
*Some* people will try to abuse your giving spirit and attempt
to dominate your time, as if it was their God-given *right*.
You must be able to recognize when you're being taken
advantage of and then politely say, like I do, something like
"the clock will have to start ticking now and my consulting
rate is $495.00 per hour.":-) You'll see how quickly the
conversation stops!
There will be others who are simply "takers", that will not
even acknowledge, let alone thank you for your help. Weeks
ago, I spent over an hour (on a Sunday nonetheless) doing some
research and responding in-depth to a very difficult question
(this should really have been a consultation!) that was posed
to me by someone in seemingly dire circumstances. Sent the
email twice (again a week later/neither bounced) because I
sensed the importance of a resolution for this person and
didn't want to take the chance they overlooked it. Not a hi,
hello or how are you from them since.
I've never expected any kind of "award" for efforts like this,
but a nice email from someone stating they are appreciative of
your efforts is always a nice little *reward*. Sometimes the
reward can come in the form of a high quality fruit-and-
truffles package that arrives every Christmas without fail
from a wonderful couple I helped just one time a few year ago!
But neither thankless or intrusive people should ever have the
power to make us stop helping those who need our help. It goes
with the territory of being in a position to influence and
even lead, a position quite frankly, we should be very
grateful to be in.
My advice is simple, but not always easy to follow through on.
If you find yourself in the fortunate position where people
think enough about what you have to offer that they will ask
you for help, then make the same vow I did. Help them. Every
last one of them!
In cyber-terms, Sell a MEG but Give a GIG. It will surely help
others, but in the end, it will help YOU even more!
© 2002 Rick Beneteau
Discover answers to your most perplexing personal and business
problems. Learn the simple secrets that allow success,
happiness and wealth to flow into Your Life. The World's Top
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PeopleBuildingPeople.com! Rick even stopped publishing his
popular, money-making ezine The Mirror to put this together!
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+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
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************************
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************************
THE STARTLING TRUTH ABOUT BRANDING!!
ALL the BIG Internet Marketing 'Stars' have one thing in common -
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NOT just their products, but Themselves!! Learn the Powerful
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he also asked many of the top Internet personalities to share
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YOU and Breaking the Bank!!
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************************
How to Be Funnier and Get Paid to Make People Laugh
New ebook reveals the secret of earning money with humor --
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extra $700 to $7,000 a month -- especially if you have no
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Click here -> http://ebooks.wz.com/cantu/a291.html
************************
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************************
DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
I don't have anything against work. I just figure, why deprive
somebody who really loves it.
Dobie Gillis
I have known more men destroyed by the desire to have wife and
child and to keep them in comfort than I have seen destroyed by
drink and harlots.
William Butler Yeats
In Hollywood all the marriages are happy, it's trying to live together
afterwards that causes all the problems.
Shelly Winters
There can be no transforming of darkness into light and of apathy
into movement without emotion.
Carl G Jung
The trouble with some women is that they get all excited about
nothing and then marry him.
Cher
Lots of folks confuse bad management with destiny.
Kin Hubbard
+++++++++++++++++++++++
THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
-------------
Relationships
"Relationships are hard. It's like a full time job, and
we should treat it like one. If your boyfriend or girlfriend
wants to leave you, they should give you two weeks' notice.
There should be severance pay, and before they
leave you, they should have to find you a temp."
--- Bob Ettinger
"My Mom said she learned how to swim when
someone took her out in the lake and
threw her off the boat. I said, 'Mom, they
weren't trying to teach you how to swim.'"
--- Paula Poundstone
"Why does Sea World have a seafood restaurant??
I'm halfway through my fish burger and I
realize, Oh my God.... I could be eating a slow learner."
--- Lynda Montgomery
Good Question
--------------
A group of kindergarten children were on a class outing to their
local police station where they saw pictures, tacked to a bulletin
board, of the 10 most wanted men.
One of the youngsters pointed to a picture and asked if it really
was the photo of a wanted person.
"Yes," answered the policeman.
"Well," wondered the child, "why didn't you keep him when
you
took his picture?"
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
Search the BizSuccess Site
Now you can search the entire BizSuccess website to find just
what you're seeking. Search for one or more key words or phrases.
Customize your search or even view the site map.
Click to: http://www.BizSuccess.com/search.htm
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (909) 494-4314
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
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Copyright © 2002 BizSuccess
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