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BizSuccess Breakthroughs for
May 24, 2000
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "7 Sure-Fire Ways to Beat
Your Competition"
..SPOTLIGHTS - Products and Services for you and your
enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Welcome. Gary Lockwood here again with more ideas and
information on how to:
Grow your business - Make more money - Have more fun.
Welcome to the 337 new subscribers who joined us in the past
two weeks. I appreciate you for giving us a try. And I especially
thank those of you who referred this newsletter to your friends
and colleagues.
As most of you know by now, I've been developing a second
business newsletter specifically aimed at CEOs. People who run
companies with $1 million in revenues or more are the primary
audience for the CEO Success Report. If you know someone who
fits this profile, I would really appreciate if you would direct them
to
http://www.topica.com/lists/CEOSuccess
for more details about CEO Success Report.
If you have run a business for at least ten minutes, you know that
competition is rampant and relentless. Our guest author today is
Michael Buck who shares with us seven strategies for staying ahead
of the competition. Read more about Michael at the end of his article.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you really
want. If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood, Your Business Coach
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is offering a free report that reveals secrets of golfing in Europe.
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THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
7 Sure-Fire Ways to Beat Your Competition
Copyright 2000 by Michael Buck
1) Know Your Competitors
The first step in keeping up (and staying ahead) of your competition
is
to know who they are. Athletes study their opponents to find
weaknesses
and discover ways to counter their strong points. You too must know
who
you’re up against and how they operate. Gathering knowledge and
applying
it to improve your business will give you a major advantage over your
competitors.
So how do you find them? One way is to search the advertising mediums
they’re likely to use. And since you’re already marketing to the same
target audience, this should be fairly easy to do. You can also use
the
search engines to find their websites. But doing a complete search
with
the top 10 search engines can be time consuming. To make your searches
more productive, I recommend using a software program called WebFerret
by FerretSoft. This neat little program will simultaneously search 10
of the
top search engines for the keywords you enter. It’s an efficient way
to find
your competitors online. You can get it for free at ferretsoft.com.
2) Become One of Their Customers
Once you know who your competitors are, you’ll want to become a
customer. I’m not saying that you must buy all their products. But it
would be worth the effort to respond to their ads, and make a few
purchases to see how they do business. It’s just not enough to view
their business from the surface, like browsing their website. The
deeper
you dig, the more valuable information you’ll find – information you
can
use to improve your business and capture more of the market.
3) Be a Little Bit Better
When you know how your competitors operate, you’re in a position of
power. Use your new-found knowledge to out-perform them in one or
two (or more) areas. For instance, you could offer a longer guarantee
period, quicker product fulfillment, more reasonable payment options
(a very powerful method), or provide more value per dollar. And you
don’t have to go to extremes. All it takes is to be a little bit
better.
4) Exceed Your Customer’s Expectations
You’ve probably heard this one many times. But it’s vital to your
success.
The idea is to promise your customers more than they expect. Then
impress the heck out of them by over-delivering on your initial
promise.
When you treat your customers this way, they’ll continue to do
business
with you. And they’ll be less likely to split for one of your
competitors.
Obtaining a new customer is the hardest part of doing business. So
when
you get one, hang on to her by treating her like royalty. This simple
approach to customer service will bring you plenty of testimonials,
referrals, and repeat business for many years.
5) Grab Hot Opportunities Quickly
Today, more than ever, the business world is rapidly evolving.
Especially
on the Internet. What works today may not work a month from now. And
you have an obligation to your business and your customers to stay on
the cutting edge. This doesn’t mean that you should jump on every
opportunity that comes your way. But you do need to stay aware of
legitimate, worthwhile opportunities to become more efficient, more
productive, increase cash-flow, and better serve your customers.
6) Leverage Your #1 Asset
What can your business offer that stands above everything else? What’s
the one thing that separates you from your competition? This is your
Unique Selling Proposition (or USP). Your USP shows what you do
better (or how you are different) than the rest. Leverage this
advantage
against your competitors by making it a prominent part of all your
marketing efforts -- a sure fire way to attract more prospects and
customers.
7) Protect Your Image
This is crucial, especially for the long-term reputation of your
business.
If you want to last, you must stand for quality and ethics in
everything
you do. You can’t afford to use questionable practices or compromise
the quality of your products or services. As my father used to tell
me,
“Do it right, or don’t do it at all.”
----------------- About the Author -----------------
Michael Buck is a Direct Marketing Consultant and Copywriter
with a successful 6 year track record of helping individuals and
businesses sell more of their products and services - on and off
the Internet. Contact him by email - mailto:mike@wealthmagnet.com
Subscribe FREE to Mike’s WealthMagnet Profit Report at
http://www.wealthmagnet.com
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
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NETREPRENEUR'S E-BUSINESS JOURNAL
We specialize in locating, researching and recommending
high quality educational and instructional resources for online
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************************
DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
The older I get, the older old is.
Love is that condition in which the happiness of another
is essential to your own.
My parents worked hard to give us
everything money could not buy.
Common sense is genius dressed up in work clothes.
Ralph Waldo Emerson
The love of a parent for their child is measured by the
length
they will go to compete with the world for the love of that
child.
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THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
------------
Making Babies
Mommy has told her little girl all about the making of babies.
Little Annie is now silent for a while.
"You understand it now?" Mommy asks.
"Yes," replies her daughter.
"Do you still have any questions?"
"Yes, how about little kittens? How does that work?"
"In exactly the same way as with babies."
"Wow!" the girl exclaims. "My daddy can do ANYTHING!"
---------
The Bible
A little boy opened the big and old family Bible
with fascination, looking at the old pages as he
turned them. Then something fell out of
the Bible and he picked it up and looked at it
closely. It was an old leaf from a tree that has
been pressed in between the pages.
"Momma, look what I found," the boy called out.
"What have you got there, dear?" his mother asked.
With astonishment in the young boy's voice he
answered, "It's Adam's suit!!"
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
Grow your business - Make more money - Have more fun
Get the Unique, Do-It-Yourself Business Success Kits -
FREE from BizSuccess
It's like having an experienced consultant or a wise mentor
sitting by your side. And, best of all - they're free for you!
To get yours, go to http://www.BizSuccess.com/freekits.htm
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (815) 361-3041
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
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Copyright © 2000 BizSuccess
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