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BizSuccess Breakthroughs for
July 7, 1999
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - The Free Way to Explode Your Sales!
..QUOTES - to Get You Thinking
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
For advertising info, visit http://www.BizSuccess.com/advertise.htm
OR send any email to advertise@bizsuccess.com
<mailto:advertise@bizsuccess.com>
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here. Starting next issue, we will be using
a new service for distribution of this newsletter. Hopefully, this will
not create any problems, but I wanted you to know just in case.
If you experience any difficulties with the newsletter, please let me
know right away.
Please visit our sponsor for this issue. They keep this newsletter
free for you.
Our guest author this issue is Paul Maxwell with an interesting
marketing technique that has helped many entrepreneurs to boost
their sales. Check it out for yourself, then read more about
Paul at the end of his article.
A small favor, please? Forward this issue to a few colleagues.
They'll thank you for it, and so will I.
My hope is that you use the ideas in these broadcasts to get
the results you really want. If you want some help in putting
them into practice, or if you have questions, email or call me.
SUCCESS to You....
Gary Lockwood, Your Business Coach
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++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
The Free Way to Explode Your Sales!
By Paul Maxwell
The biggest challenge that entrepreneurs have online, is getting
their prospects to part with their hard-earned money.
It’s a fact that people are very cautious when surfing the web
with their credit card. You may have a great product, but how will
people know that they can trust you to take care of them? How can
they be sure that your product will do all that you say it will?
People are generally scared to act in case your product doesn’t do
everything that you claim it will, meaning they lose out. However,
there is one very easy and simple way around this, and it’s this:
Give freebies away!
Yes, I know that you have heard this before, but I’m not talking
about just any old freebie. I’m talking about a homicidal
sales-machine!
Freebies are the ultimate sales tool because they eliminate any
risk whatsoever to your prospects. And this removes any resistance
that they usually have in taking the first step to your product.
Now they simply have no excuse because they now have nothing to
lose!
That’s why people can’t resist freebies. But to turn your freebie
into a sales-machine, it needs to have these 3 core elements:
1. Creates Value
2. Targets Your Market
3. Promotes You
Let’s take a closer look at each one:
1. Creates Value:
The freebie has to create value! This is the vital first twist
that makes freebies really work. Do not through out any old junk!
If your freebie is valuable - people will use it over & over
again! But a word of warning: The freebie has to deliver or
preferably over-deliver! It has to do everything that you claim
it does and more.
You don’t have to give your trade secrets away and I don’t
recommend that you do, but you must give something useful and of
value away for free.
In fact if you do this properly - this freebie will do an awful
lot for your cash-flow. And the second twist reveals why:
2. Targets Your Market:
Make sure that the freebie targets the market that you are
trying to sell to! This has to be the easiest way to zoom in on
people who want your product.
For example, if you are selling merchant accounts, then offer a
special report that will really benefit someone who is looking
for a merchant account, etc.
When you combine a freebie with these two twists you have a very
powerful advertising machine on your hands. This will sell
products for you - guaranteed! This technique is an absolute gem
whenever you do it right.
And here’s why:
a. People can try out your freebie and benefit from it with no
risk whatsoever. They have nothing to lose! This is what gets
people to take action.
b. You will get instant credibility! People will know that you
can deliver the goods because you have proved that you can by
delivering everything that you claimed in your freebie.
c. People will assume that you are an expert in your field!
You become an instant authority on the subject because you
created the product.
I really don’t know of anything stronger than the power of
freebies - they are the ultimate sales-machines for your
products.
If you can prove that you can ‘walk your talk’ in the freebie,
then people will trust you and seek you out. And of course you
are going to make this very easy for them to do because you’ve
included the third element.
3. Promotes You:
Have your email and website addresses prominently displayed.
Add your ezine or tip list subscription address.
Then whenever people visit your website or opt into your list and
Boom! You can hit them with your product.
These prospects will be pretty hot because your freebie has
targeted them for you.
People are willing to pay for practically anything, but they
first need to be sure that whatever they want - you can provide
it better than anyone else.
You can create a freebie for any product or service, online or
offline. It’s a lot easier than you think and it’s definitely
worth the effort. And as long as your freebie has those 3 core
elements - it will produce amazing results.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Article by Paul Maxwell, webmaster of
http://www.quantumsuccess.com?free
and the publisher of ‘The New
Entrepreneur’ - free bi-weekly ezine filled with entrepreneurial
tips and proven cash making ideas. To subscribe, simply click:
mailto:subscribe@quantumsuccess.com?subject=free_ezine
Copyright 1999 by Quantum Success
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
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************************
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************************
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************************
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************************
Your Weekly Message...The Baum Group - a FREE weekly
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To subscribe, click on
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************************
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************************
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************************
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+++++++++++++++++++++++
DISCLAIMER
+++++++++++++++++++++++
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
If you think in terms of a year, plant a seed;
if in terms of ten years, plant trees;
if in terms of 100 years, teach the people
Confucius
Anyone can carry his burden, however hard, until nightfall.
Anyone can do his work, however hard, for one day.
Anyone can live sweetly, patiently, lovingly, purely, until
the
sun goes down.
And this is all that life really means.
Robert Louis Stevenson
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 760/325-9505 Fax: (760) 325-9608
Email: Gary@bizsuccess.com <mailto:Gary@bizsuccess.com>
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
Gary@bizsuccess.com <mailto:Gary@bizsuccess.com>
+++++++++++++++++++++++++++++++++++
SUBSCRIPTION INSTRUCTIONS
+++++++++++++++++++++++++++++++++++
You may subscribe or unsubscribe directly at our website
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Copyright © 1999 BizSuccess
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