|
Text Links
at bottom
| |
Back to the Archives Index
Note: The links
were valid at time of publication, but may now be outdated
** Note **
This Newsletter is sent ONLY to people who have requested it.
Subscribe and unsubscribe instructions are at the bottom.
-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+---
BizSuccess Breakthroughs for
August 15, 2001
-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+-----+---
<<<<<<<<<<<<<<< Visit
Our Sponsor!
>>>>>>>>>>>>>>>
Top Copyright Pro Gives You His Best Sales Letters To Use FREE!
These Letters Have Made Millions!! Use These And You Too Can
Make A Fortune.
Go to: http://www.referralware.com/home.jsp/33853046
<<<<<<<< Thanks for Visiting Our Sponsor!
>>>>>>>>
Looking to reach 7,200 qualified business prospects?
Check out our low-cost advertising options
http://www.BizSuccess.com/advertise.htm
OR send any email to mailto:advertise@bizsuccess.com
++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Use Hands-on Marketing to
Sell Like Crazy"
..SPOTLIGHTS - Products and Services for you and your
enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas
and information on how to:
Grow your business - Make more money - Have more fun.
Thank you again for referring this newsletter to your friends and
colleagues. I really appreciate you for helping to pass the word
about this newsletter.
When you're just getting started in business, there's often no need
for a big expensive marketing strategy. Keep it hands-on, and
before you know it, your business could be bigger than you ever
imagined.
So what is "hands-on" marketing"? Our guest author this issue,
Alvin Apple, shows you specific examples of this technique. Alvin
says, "There's money to be made if you just know how to do it."
Read Alvin's article about how to do it, then read more about Alvin
at the end of his article.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you
really want.
If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood
<<<<<<<<<<<<<<< Visit
Our Sponsor!
>>>>>>>>>>>>>>>
"Advertising Headlines That Make You Rich."
You are only minutes away from learning how to:
* Easily come up with dozens of compelling angles for any
product or business.
* Use the proven headlines to spice up your website, your
e-mails, your opening statements to prospects, your postcards,
and sales letters.
http://www.roibot.com/hl.cgi?IM9841_802
<<<<<<<< Thanks for Visiting Our
Sponsor! >>>>>>>>
++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
Use Hands-on Marketing to Sell Like Crazy
by Alvin Apple
I have a neighbor who, last year, started her own house-cleaning
service. Paula had been living on a shoe-string for years, and
now that her children had all reached school age, she decided she
needed to enter the workforce. She was looking for something
that would pay well, but would still leave her free to make her
own schedule and to be there for her kids as needed.
Her friends, me included, had always commented on what an
immaculate house she kept, and her idea for a house-cleaning
service sprang from these compliments.
Getting her first clients was easy. There were a few busy
families in our neighborhood who were eager, even desperate to
use her services and expertise. The woman who shares a back
fence with me who just started a high-paying, but really
demanding job with an accounting firm, and the husband and wife
sales team around the corner, among others, retained Paula's
services almost immediately.
Once Paula had settled into a routine with her new clients, she
found she wanted more. Her clients were really happy with her
work, but due to the nature of the business, most only wanted her
to come in once a week, or even once every two weeks.
Considering she spent about two hours per job, she found she was
working about 10 hours per week. This was a good start, but not
nearly enough.
Paula came to me one afternoon seeming a little frustrated. "I
know you give business advice to people with small businesses,"
she said, "but how about people with tiny businesses? If this
business is going to fly, I really need to get the word out, but
I don't have more than a few dollars to spare."
We sat and talked about it for a few minutes. I asked her if she
was willing to give up a few hours of leisure time, say a few
Saturday afternoons, and if she could possibly get her kids to
help out. She said yes, and I told her that that was all she
needed, that and a few dollars to print up flyers and maybe make
a sign or two, oh, and to buy the ingredients for a few batches
of cookies. She asked what I was getting at, and I gave her
these hands-on, almost-free marketing tips.
1. Saturday Afternoon at the Mall. Set up a table outside your
local mall or shopping center and hand out cookies and punch.
Have a big banner advertising your business, and enough flyers or
business cards for potential clients to take with them. Maybe
even have a raffle for one free service or product, like one free
trial house-cleaning.
2. Signs in your vehicle. Make a professional looking sign that
has your business name and phone number in big clear print.
Park your car in a conspicuous spot for a few hours when you
don't need it and put the sign in your window.
3. Pinup Flyers. Make a flyer giving all the basics about your
business. Make sure the flyer is simple and easy to read. Avoid
too much type or pictures. Have tear off tabs at the bottom with
your business name and phone number.
4. Use Your Imagination. Once you're on a roll with this kind of
stuff, you'll automatically think of a lot more ways to go about
it. Listen to your own ideas, they're probably great.
Well, Paula started out with a Saturday afternoon at the mall.
She told me that within a couple of weeks she had pulled in five
new clients. Later that week I noticed a few flyers downtown
with her name and number above a big picture of a scrub-brush and
mop. I learned from her later that, over the course of a few more
weeks, she had pulled in another three clients, and was getting
near her limit. She couldn't have been happier, and she said she
had spent a total of about 10 hours and 30 bucks.
So remember, when you're just getting started in business,
there's often no need to go with a big expensive marketing
strategy. Keep it hands-on, and before you know it, your
business will be bigger than you ever imagined. There's money to
be made out there if you just know how to do it.
Alvin Apple helps everyday people start businesses they will
enjoy. Then he teaches them how to succeed. Read all his
helpful strategies, including his latest article, "Gender
Equality in Business" at http://AlvinApple.com
Reach Alvin
at 801-328-9006 or mailto:alvin@drnunley.com
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
FREE Promotional System That Works Like Crazy! Want Your
Offer OVER Exposed? This FREE SYSTEM Will Do It!
Go to: http://www.referralware.com/home.jsp/25570531.
************************
Earning $ Is Easy When You Know How!
Our associates do ONE MILLION+ in sales yearly. Is that not the
business opportunity for you? NO product purchases, NO deliveries,
NO collections and a residual income plan that works for you
endlessly! http://www.quickinfo247.com/1768871/free
************************
Become An Online Marketing Pro In Just 15 Minutes!
FREE Online System Makes It Happen. This Really Works!!
Go to: http://www.referralware.com/home.jsp/26723354
************************
SNORING KEEPING YOU AWAKE?
SAFE, EFFECTIVE, GUARANTEED
GO TO: http://WWW.TOSTOPSNORING.COM/MD123
************************
$1190.47 in 3 Days Online!!What are YOU waiting for?
Also learn how to attend a free,live workshop and be
guaranteed to learn in 2 hrs. how to make $497.50 by the
weekend. mailto:makeitnowreport@autosenders.com
************************
Get your free Timely Time Management Tips ezine now to help you
get more time every day and reduce your stress. To subscribe,
click: http://www.topica.com/lists/timemanagement
or email: mailto:timemanagement-subscribe@topica.com
************************
DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
We can't help everyone, but everyone can help someone.
Dr. Loretta Scott
Mediocrity is self-inflicted. Genius is self-bestowed.
Walter Russell
In selling as in medicine, prescription before diagnosis is
malpractice.
Tony Allasandra
It's not the will to win, but the will to prepare to win that makes
the difference.
Coach Bear Bryant
Passion costs me too much to bestow it on every trifle.
Thomas Adams
Prosperity belongs to those who learn new things the fastest.
Paul Zane Pilzer
+++++++++++++++++++++++
THE FUNNIES
+++++++++++++++++++++++
Points To Ponder
~~~~~~~~
In just two days, tomorrow will be yesterday.
~~~~~~~
Dijon vu -- the same mustard as before.
~~~~~~
I am a nutritional overachiever; (sounds a lot better
than saying I'm an overeater or glutton).
~~~~~~~~~
I am having an out of money experience.
~~~~~~
I plan on living forever. So far, so good.
~~~~~~~~
Practice safe eating -- always use condiments.
~~~~~~~
A day without sunshine is like night.
~~~~~~~
If marriage were outlawed, only outlaws would have in-laws.
~~~~~~~
It's frustrating when you know all the answers, but nobody bothers to
ask you the questions.
~~~~~~~
The real art of conversation is not only to say the right thing at
the right time, but also to leave unsaid the wrong thing at the
tempting moment.
~~~~~~~~
Brain cells come and brain cells go, but fat cells live forever.
~~~~~~~~~
Age doesn't always bring wisdom. Sometimes age comes alone.
~~~~~~~~
Life not only begins at forty, it also begins to show.
~~~~~~~~~
You don't stop laughing because you grow old, you grow old because
you stop laughing.
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
Start your day with a smile!
Do you know that, every day, we have a new Business Cartoon
of the Day at our website?
Ted Goff contributes a new cartoon every day that takes a humorous
look at the business world.
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (815) 361-3041
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
SUBSCRIPTION INSTRUCTIONS
You may subscribe or unsubscribe directly at our website
http://www.BizSuccess.com/newsletter.htm
OR
To subscribe, send a blank message to Subscribe@BizSuccess.com
To unsubscribe, send a blank message to Unsubscribe@BizSuccess.com
To change your email address, send a message to:
BizSuccess-change@BizSuccess.com
with your old address in the Subject line
We NEVER provide our list of subscribers to ANYONE.
We value our subscribers and respect your privacy.
Copyright © 2001 BizSuccess
|
