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BizSuccess Breakthroughs for
September 4, 2002
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Got Referrals?"
..SPOTLIGHTS - Products and Services for you and your
enterprise ..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas and information on
how to:
Grow your business - Make more money - Have more fun.
First things first. If you are one of the 1077 new subscribers who joined us in
the past month. Welcome! I'm delighted that you have chosen BizSuccess
Breakthroughs as a source of ideas, inspiration and information. I'll do my best
to live up to your expectations.
And, "Thank *You*" for referring this newsletter to your friends And
colleagues. I really appreciate you for helping to pass the word about this
newsletter.
What would your business be like if your current customers were enthusiastically
rounding up prospective customers for you? You can achieve your professional
goals faster and easier through effectively targeting referrals. Today's issue
shows you how to get more and better referrals.
My hope is that you use the ideas and information in these BizSuccess
Breakthroughs broadcasts to get the results you really want.
If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood
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++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
Got Referrals?
Ho-Hum. Another day at the office, waiting for a potential customer to call or
come in. Hmmmm.
What would your business be like if your current customers were enthusiastically
rounding up prospective customers for you? How difficult would it be to close
those sales?
So why aren't your current customers bringing you referrals? Perhaps it's
because you have not instructed them, motivated them, made it easy for them,
asked them or initiated the process.
Getting referrals requires planning and preparation. Start by making a list of
all the people who might be a referral source for you. These may include people
you do business with, such as your banker, accountant, attorney, printer,
consultant, broker, and so on.
You'll have better results by developing stronger relationships with a few
referral sources rather than shallow relationships with lots of sources.
In order to help your Referral Partners give you good, qualified referrals, you
need to get crystal-clear about what you are looking for. What types of
people/organizations make the best customers for you? Are there any geographic
limitations? How about size or volume requirements?
Your Referral Partner has surely developed valuable relationships over the years
and will be most reluctant to do anything that might jeopardize those
relationships. A simple, step-by-step process that shows how you will represent
yourself (and your Referral Partner) will provide assurance that the potential
customer will be treated with respect and dignity.
Next, discuss the specific actions you want from your Referral Partner. Do you
want them to call the potential customer? What do you want them to say? Would
you prefer they arrange a three- way appointment? Often, people want to give you
referrals, but don't know exactly what to do or how to do it. Train them; coach
them; help them get clear on what's expected of them.
Once you get a referral, be sure to show your appreciation. Behavior that is
recognized tends to be repeated. Showing your appreciation is not only the
polite thing to do; it is also a smart way to encourage more referrals.
Bottom line; developing and implementing an effective referral strategy can
produce a steady stream of new business for years to come. You can achieve your
professional goals faster and easier through effectively targeting referrals.
Start today.
Got referrals?
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
Disney toys, Lilo and Stitch, gifts & collectables. Visit the general store
where you can purchase novelties for your kids, friends, family or coworkers.
All merchandise guaranteed. UPS shipped 1-2 days of processing orders.
Thanks for shopping.
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DISCLAIMER
Although we make an effort to check out the advertisements in the Spotlight
section, we cannot assume responsibility for the actions of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
"Success will not lower its standard to us. We must raise our standard to
success."
Rev. Randall R. McBride,
Jr.
"The important thing is not to stop questioning."
Albert Einstein
"The price of greatness is responsibility."
Sir Winston Churchill
"Nothing great in the world has ever been accomplished without
passion."
G. W. F. Hegel
"There are no great things, only small things with great love. Happy are
those."
Mother Theresa
+++++++++++++++++++++++
THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
-------------
Rocky
------
One Halloween a trick-or-treater came to my door dressed as
"Rocky", in boxing gloves and satin shorts. Soon after I gave
him some goodies, he returned for more.
"Aren't you the same 'Rocky' who left my doorstep a few minutes
ago?" I asked.
"Yes," he replied, "but now I'm the sequel. I'II be back
three
more times tonight, too."
What's Wrong With Me?!?
-----------------------
A guy walks into a doctor's office. He has a sausage coming out of his
ear, a waffle coming out of his nose, and bacon coming out of his other ear. He
says worriedly, "Doc, what's wrong with me?!?"
The doctor replies, ''You're not eating properly.'
Answering Machine Message
-------------------------
Hi. This is John: If you are the phone company, I already sent
the money. If you are my parents, please send money. If you are
my bank, you didn't lend me enough money. If you are my
friends, you owe me money. If you are a female, don't worry, I
have LOTS of money.
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
NEW advertising options that will ** attract customers **
Looking to reach over 13,000 qualified business prospects? Check out our
low-cost advertising options
For details on using this newsletter to make more sales, see
http://www.BizSuccess.com/advertise.htm
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - (909)739-7444 Fax: (909) 494-4314
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything mentioned in
BizSuccess Breakthroughs. Please send your thoughts to: mailto:Gary@bizsuccess.com
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