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BizSuccess Breakthroughs for
October 25, 2000
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Your Verbal Logo"
..SPOTLIGHTS - Products and Services for you and your
enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas
and information on how to:
Grow your business - Make more money - Have more fun.
Thank you again for referring this newsletter to your friends and
colleagues. I really appreciate you for helping to pass the word
about this newsletter.
What do you say when someone asks, "What do you do?" In this
faced-paced, mile-a-minute world, you have only a few seconds to
get your message across. Mini-messages are ideal for networking
meetings, trade shows, interviews, investor meetings, sales calls
or anytime where you need to quickly promote your business.
Next time you're asked, "What does YOUR business do?", don't
fumble for an answer. Today's broadcast helps you develop
your 30 second verbal logo.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you really
want. If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood, Your Business Coach
P.S. NATIONAL KID'S GOAL SETTING WEEK
-------------------------------------------------------------
November 6th - 10th
Learning how to set and achieve a goal is perhaps the single most
important thing your child can learn to prepare for school,
adulthood, and employment. The more adept your child is at
understanding this important life skill, the more options he or she
will have.
National Kid's Goal-Setting Week is a special event, which helps
kids and teens to learn one of the most important of life's skills,
goal-setting. Founded in 1998, this event is celebrated annually and
will take place during the week of November 6-10th.
I invite you to learn all there is to know about this event. Simply
click on the following link www.goalsguy.com/Events/index.htm and
please be sure to pass the word along to your local community, to
include other parents, business owners, school administrators, and
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++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
Developing Your Verbal Logo
by Gary Lockwood
The next 30 seconds may determine whether you get your funding,
make the sale or establish your point-of-view!
In this faced-paced, mile-a-minute world, where could you use an
effective 30 second message about your business? These mini-
messages are ideal for investor meetings, networking meetings,
trade shows, interviews, sales calls or anytime you need to quickly
promote your business.
How do you develop these messages effectively? Think in terms of
"sound bites". Prepare your brief message just like a speech, with
an opener, the content and the closing.
The Opening
The purpose of your opening is to grab attention. You need to first
get their attention with a question, "grabber" words, humor or an
interesting visual. Obviously, any of these openings must be
relevant to your message, or they will confuse your listeners.
The Content
Once you have their attention, relate your main message. Since you
usually have only three or four sentences, craft this message
carefully. The most effective message is the one that states the
benefits to be received by using your product or service. Don't say
"I'm a dentist". Say " I improve the health and well-being of my
clients. Healthy teeth help you look good and feel good".
The bottom line is that your listeners don't care what you do.
They care about what you can do for them.
The Closing
Here is where you ask for action. "When can we meet?" "Call
today".
"When you think of shoes, think of Shoemaster".
The closing may be the only part of your message that your listener
will remember. What do you want them to remember?
So, there it is. Your miniature speech takes only 30 seconds. And it
has a beginning, a middle and an ending. What can you do to make
all this come out sounding and looking smooth, confident and
compelling? Prepare and practice. Prepare by writing out your
message, thinking through the key elements and deciding exactly
what you want your listener to be doing or thinking at the end of
your message.
Practice by saying your message aloud. To really be effective, you
must act like you mean it, sound like you mean it and look like you
mean it.
In our MTV world of excessive sights, sounds and experiences,
make your point and get your message across in a well prepared,
well rehearsed 30 second commercial. Think of it as a brief speech.
Mix preparation with inspiration and you'll get a standing ovation.
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
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Riddles, Humor, Quotes, Recipes, Crafts & Trivia!
Look no further! It's all here! In one location!
http://www.iwnl.net/?137
************************
Did you know that Subscribers to Bob Osgoodby's "Internet Tip
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************************
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************************
Hypnotize Someone with Words Alone?
Is it really possible to hypnotize someone
with the power of words alone and get them
to obey your commands? If you could apply
this power to your life, what would this
mean? More sales? Promotions? Better
friendships? Click on the link below to
learn about the secrets of Hypnotic Writing
from a man called by some "the greatest
copywriter in America":
http://foreverweb.com/cgi-foreverweb/hypnotic.cgi?IM984
************************
DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
Enjoy the little things, for one day you may look back
and realize they were the big things.
Robert Brault
Even a short pencil is more reliable then the longest memory.
Even if you are on the right track,
you'll get run over if you just sit there!
Will Rogers
Forget yourself when with others and others will not forget you.
For good or ill, your conversation is your advertisement.
Every time you open your mouth you let the people look
into your mind.
Bruce Barton
Give us clear vision that we may know where to stand and
what to stand for, because unless we stand for something,
we shall fall for anything.
Peter Marshall
+++++++++++++++++++++++
THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
------------
Tidbits
-------
The citrus soda 7-UP was created in 1929; "7" was selected
because
the original containers were 7 ounces. "UP" indicated the
direction
of the bubbles.
Mosquito repellents don't repel. They hide you. The spray blocks
the mosquito's sensors so they don't know you're there.
Dentists have recommended that a toothbrush be kept at least 6 feet
away from a toilet to avoid airborne particles resulting from the
flush.
The liquid inside young coconuts can be used as substitute for blood
plasma.
American car horns beep in the tone of F.
No piece of paper can be folded more than 7 times.
Donkeys kill more people annually than plane crashes.
1 in every 4 Americans has appeared on television.
You burn more calories sleeping than you do watching television.
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
CEOs and presidents! Get the FREE Ezine just for you.
In the CEO Success Report, you get practical ideas and thought-
provoking concepts to increase your effectiveness and enhance
your life. Read thought-starters and in-depth articles that are
designed for chief decision-makers. Learn about resources
especially for people who run companies.
No one else in your organization has the perspective you have
on the company and your vision. Many top executives describe
this as feeling "totally alone" or "me against the world".
Lonely at the top?
You bet it is! The CEO Success Report can help.
This free monthly electronic business newsletter is written
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Visit http://www.topica.com/lists/CEOSuccess
OR send any email to subscribe@CEOSuccess.com
<Mailto:subscribe@CEOSuccess.com>
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (815) 361-3041
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
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