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BizSuccess Breakthroughs for
November 7, 2001
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Story of the Hypnotic
Writing Monkey"
..SPOTLIGHTS - Products and Services for you and your
enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas
and information on how to:
Grow your business - Make more money - Have more fun.
Thank you again for referring this newsletter to your friends and
colleagues. I really appreciate you for helping to pass the word
about this newsletter.
We have an unusual article for you this issue.
Our guest author today is Joe Vitale, the well-known copywriter.
In his article, Joe discusses a variety key words and phrases that
you can use to:
- catch people's attention
- influence their actions
- spice up your sales letters
But let me confess something: This article was originally written as
a sales letter for a product that Joe is selling. (Full disclosure:
I'm
an affiliate for the company distributing Joe's product. If you were
to
buy it, I would make a few dollars.)
If you're like me, you probably skip over most sales letters.
Instead, ignore the product he's selling and look at how he's doing
it. Look at his choice of words and see if you can understand what
emotion or action he is trying to invoke in each paragraph.
Forget about the product he's selling. Use this article as a lesson
in selling through written material. Read more about Joe at the end
of his article.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you
really want.
If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood
P.S. Starting in November, I have openings for two new coaching
clients. A couple of projects are completed, and that makes
room for you. If you are ambitious, ready to tackle some big
achievements, and are willing to be accountable for the results
you produce, let's talk.
Coaching is not cheap, nor is it easy. If you are in charge of your
life, ready to move quickly, and can afford to invest in your future,
contact me at 909/984-3344 or at Gary@BizSuccess.com
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++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
The Story of the Hypnotic Writing Monkey
by Joe Vitale
A monkey could use this material to write a riveting sales
letter, ad, or email message.
The only condition is the monkey needs to be able to read.
I'll prove it to you.
Right now I have no idea how to write this article for Larry on
"How to Easily Use This Material to Get Gloriously Rich."
So, in this case, I'm the monkey.
Now follow my path....
I grab this material and flip through it -- which is what I'm
doing right now -- and I spot a phrase...
"You don't realize it, but in the next few minutes you're going
to learn..."
I add to that phrase something my monkey mind gives me, "...how
to get people to do your bidding by using this amazing
collection of hypnotic materials."
I now have this: "You don't realize it, but in the next few
minutes you're going to learn how to get people to do your
bidding by using this amazing collection of hypnotic materials."
There, I just wrote a good line. Any monkey could do it, as long
as said monkey can type.
If you're like me, you'll probably want another example.
Stop! Did you notice that "If you're like me..." is one of
Larry's hypnotic lines? It is. It's in this book. My monkey mind
found it and used it.
And "Stop!" is from his book, too. I saw it and tossed it into
the above paragraph. Made you look, didn't it?
Here's a fact for you: Any man, woman, child or monkey can flip
through these pages and find words, phrases, and complete
sentences to help them lead and control the minds of their
readers.
Hey! Did you catch what I did? The phrase "Here's a fact for
you..." is also from Larry's collection. It's a way to assume
logic without having any. It works.
And did you notice that "Hey!" grabbed your mind?
It, too, is from this collection. It's a powerful yet simple
tool for practically yelling out your reader's name in a crowded
room. It GRABS attention.
Are you beginning to see how you can use this material?
Think about making use of this collection of hypnotic material
and you'll begin to feel real power.
And did you notice that "Think about making use of..." is yet
another golden nugget from Larry's book?
Yes, a monkey with typing and reading skills just might be able
to write a good letter with this amazing collection of tried and
true hypnotic words and phrases.
But more importantly, since YOU are smarter than any monkey, by
the time you finish reading this material you will be able to
take these words and phrases and weave them into hypnotic
letters and ads that get people to act on your commands and
suggestions.
Stop! Note "by the time you finish reading..." is ALSO from
Larry's priceless bag of tricks!
Can you see why I'm so excited!
As you study every word of this book you will become amazed at
how easy it will be for you to start writing your own hypnotic
material.
(I can't resist. "As you study every word of this book you will
become..." is also swiped from Larry's collection. This is
becoming way too easy.)
But let me confess something:
(Yes. "Let me confess..." is a hypnotic phrase.)
When Larry wrote to me and said he compiled this material, I was
angry.
("I was angry..." is from this collection, too.)
I wanted to be the author of these gems. I even offered to help
add more gems to the package if Larry would let me be co-author.
He agreed, but I could barely think of anything to add! Larry
already did the work---and did it very well!
The further you read into this collection, the more you will
realize why professional copywriters always have "swipe files."
They use them for inspiration. In this case, Larry has done ALL
the leg work for you.
("The further you read into this..." is from his swipe file.)
Remember when you were in high school, and you cheated to get a
passing grade? Admit it. You did, at least once. Well, this
collection is your cheat-cheat.
("Remember when you were in high school..." is swiped from this
book, too. Do you see how easy it is to write with this
collection at hand? It's so easy I feel silly accepting money
for writing material like this for clients. But not THAT silly.)
Have you noticed yet that I began with no idea of how to write
this article and now, with the help of Larry's collection, have
written a very interesting and maybe even hypnotic piece?
("Have you noticed yet that..." is from this fantastic swipe
file, too.)
So here you are. You're holding dynamite. Do you light it and
throw it in a field to watch the dirt blow up, or do you light
it and throw it where you know lay hidden gold?
FACT: The choice is yours. Use this material wisely.
("FACT" is swiped, too.)
Go forth and profit.
Joe Vitale is recognized by many to be one of the greatest
living copywriters. His latest project, the Hypnotic Writer's
Swipe File is a collection of over 1,550 copywriting gems that
took him years to compile. This is his personal swipe file that
he uses to create world famous sales letters responsible for
generating millions and millions of dollars of revenue. Click
here to learn more.
http://www.roibot.com/r_hwsf.cgi?IM9841_campaign
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
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Great Business and Computer Tips - Monday thru Friday
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DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
Beware the man of one book.
St. Thomas Aquinas
The opposite of a profound truth may well be another profound truth.
Niels Bohr
Your theory is crazy, but it's not crazy enough to be true.
Bertolt Brecht
I don't have any solution but I certainly admire the problem.
Ashleigh Brilliant:
An expert is one who knows more and more about less and less
until he knows absolutely everything about nothing.
Nicholas Murray
Butler
+++++++++++++++++++++++
THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
------------
STRESS MANAGEMENT
------------------
I thought I had finally found a way to convince Susan, my
continually harried friend, that she needed to find ways to
relax. I invited her to dinner and, while I was busy cooking,
she agreed to watch my videotape on stress management and
relaxation techniques.
Fifteen minutes later, she came into the kitchen and handed
me the tape. "It was good," she said, "but I don't need
it."
"But it's a 70-minute video," I replied. "You couldn't have
watched the whole thing."
"Yes, I did," Susan assured me. "I put it on
fast-forward."
Missing Husband
----------------
A wife went to the police station with her next-door neighbor to
report that her husband was missing. The policeman asked for a
description. She said, "He's 35 years old, 6 foot 4, has dark eyes,
dark wavy hair, an athletic build, weighs 185 pounds, is soft-spoken,
and is good to the children."
The next-door neighbor protested, "Your husband is 5 foot 4,
chubby, bald, has a big mouth, and is mean to your children."
The wife replied, "Yes, but who wants HIM back?"
Stress?
----------------
I read this article that said the typical symptoms of stress are:
eating too much, impulse buying, and driving too fast. Are they
kidding? That is my idea of a perfect day.
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
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For the past 2 years, I've been a member of Success Networks
and have enjoyed the benefits of membership. Michael Angier,
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Michael also publishes one of the finest newsletters I've seen.
I read his Success Digest publication from cover to cover,
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Get a free subscription *and* a free membership.
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+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (815) 361-3041
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
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