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BizSuccess Breakthroughs for
November 8, 2000
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Stick Me with a
Brand..."
..SPOTLIGHTS - Products and Services for you and your
enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..MORE RESOURCES AT BizSuccess.com
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello. Gary Lockwood here again with more breakthrough ideas
and information on how to:
Grow your business - Make more money - Have more fun.
Thank you again for referring this newsletter to your friends and
colleagues. I really appreciate you for helping to pass the word
about this newsletter.
One of the big buzzwords of the binary revolution is Branding.
But branding has, and always will be, the most powerful
ingredient to successful selling on or offline.
This is NOT about branding your product, or service, or
website. It is in fact, very much about Branding YOU!
Our guest author today is Rick Beneteau. Few people have
managed to become as highly visible in the Internet marketing
arena as Rick -- practically overnight. Read more about Rick at
the end of his provocative article.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you really
want. If you want some help in putting them into practice, or if you
have questions, email or call me.
SUCCESS to You....
Gary Lockwood, Your Business Coach
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++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
"Stick Me with a Brand Then Put Me Out to Cyber-Pasture
Where the Grass (and Other Things) are SO Much Greener"
- by Rick Beneteau
One of the big buzzwords of the binary revolution is Branding.
But branding has, and always will be, the most powerful
ingredient to successful selling on or offline. Mind you, I did
NOT say marketing, because branding is actually the reverse of
marketing. With marketing, you attempt to bring your products to
the attention of the masses. Branding brings, and endears the
masses, to You. Big difference!
Look at it this way - marketing is a step that will lead potential
customers closer to a sale. Branding is the glue that holds
the entire staircase together and makes the myriads of
customers stay at your door to keep buying from you.
Keyword in this last sentence is You! The concept I am
presenting here is NOT branding your product, or service,
or website. It is in fact, Branding YOU!
So stoke up the coals and lay your iron in the fire while we get
ready to begin exploring what is perhaps the most powerful
method of achieving success on the Internet.
Question first. Do you have any idea who are the most successful
businesses, per capita, on the Internet? You may be thinking
Yahoo or one of the other mammoth search engines, portals or
Wall Street giants, but you'd be very incorrect. By a cyber-mile,
the most successful Internet businesses, per capita, are owned
and operated by a handful of home-based entrepreneurs - the
smart marketers who have taken the time and laid out their names
and beliefs for all on the Internet to see. In other words, they've
Branded Themselves!
Who am I talking about? Folks like Mark Joyner, Marlon Sanders,
Jim Daniels and well, yours truly. Do we make more money than
Amazon.com? Of course not, but I can safely tell you that we all
are in such profit positions that major corporations are now
calling us for consultation. Ironic, huh?
Face it, the Internet is our future, but it is one cold and
faceless frontier. Add to that the legions of scam artists out
there stalking prey with their get-rich, sell-'n-duck schemes
and you've got the vast majority of the now 350,000,000 Internet
users (yes, that's right!) still very wary to place their credit
card info online.
This is where the most important element (result actually) of
branding comes into play - Trust. Trust indeed is a rare
commodity, but when a trustworthy entrepreneur puts a great
product out along with their integrity, and begins to brand
themselves "in all the right places", amazing results occur -
dramatic sales increases included! This is exactly what the mega
cyber-corporations have not done, and why you should begin the
process of Branding YOU today!
Hey look, I'm just a small-time, work-at-home businessperson
who instinctively *knew* to present myself online the only way I
knew how - the REAL me. Call me lucky, but I, and that tiny
handful of others, discovered ways to make our name and beliefs
known in such a way that it's become "viral" in nature and would
blow most people's cyber-socks off (cause it certainly has
mine!).
Perhaps you are, or are close to becoming, an Internet
millionaire right now and if so, I ask you to still consider the
process of Branding YOU to further your career. But if you're
not and are looking for a financially secure future on the World
Wide Web for you and your family, I can tell you in no uncertain
terms that you CAN buck the odds and join the small but
ever-growing crowd of online entrepreneurs who have taken the
time to Brand Themselves into the big leagues.
= = = = = = = = = = =
Few people have managed to become as highly visible in the
Internet marketing arena as Rick Beneteau -- practically
overnight. He is singularly skilled in teaching ordinary people
how to take their best personal qualities and transform them
into mega-watt Internet presence with his simple branding
strategies. In his book, "Branding YOU and Breaking the Bank!"
he makes it easy for you to achieve a personal brand that
attracts customers and sales like iron filings to a magnet.
http://www.roibot.com/w.cgi?IM9841_bybb
+++++++++++++++++++
SPOTLIGHTS
+++++++++++++++++++
Get your own customizable website,12 months of classified
ads, and 'kick-butt' Internet marketing tips for your MLM biz
for $30 a YEAR! FREE weekly newsletter.
http://www.mlmreporter.com
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************************
DISCLAIMER
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
Poor is the man whose pleasures depend
on the permission of another.
Madonna
Work either expands or contracts
in order to fill the time available.
Parkinson's Law
First we form habits, then they form us.
Conquer your bad habits, or they'll eventually conquer you.
Dr. Rob Gilbert
Cats are intended to teach us
that not everything in nature has a function.
Garrison Keillor
Destiny is not a matter of chance; it is a matter of choice.
It is not a thing to be waited for; it is a thing to be achieved.
William Jennings Bryan
Fear is the main source of superstition,
and one of the main sources of cruelty.
To conquer fear is the beginning of wisdom.
Bertrand Russell
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THE FUNNIES
+++++++++++++++++++++++
Stop by our website every day to see the Business Cartoon
of the Day by Ted Goff. http://www.bizsuccess.com/cartoon.htm
------------
Today's Dan Quayle quotes...
-----------------------------
"A low voter turnout is an indication of fewer people going
to the polls."
"I believe we are on an irreversible trend toward more freedom
and democracy, but that could change."
"If we do not succeed, then we run the risk of failure."
"I love California; I practically grew up in Phoenix."
"I stand by all the misstatements that I've made."
"It isn't pollution that's harming the environment. It's the
impurities in our air and water that are doing it."
"One word sums up probably the responsibility of any
vice-president, and that one word is "to be prepared."
"People that are really very weird can get into sensitive
positions and have a tremendous impact on history."
"The future will be better tomorrow."
"The Holocaust was an obscene period in our nation's
history. I mean in this century's history. But we all lived
in this century. I didn't live in this century."
"The loss of life will be irreplaceable."
"We are ready for any unforeseen event that may or may
not occur."
"We have a firm commitment to NATO, we are a part
of NATO. We have a firm commitment to Europe. We
are a part of Europe."
"We're going to have the best-educated American people
in the world."
"What a waste it is to lose one's mind. Or not to have a
mind is being very wasteful. How true that is."
"When I have been asked during these last weeks who
caused the riots and the killing in L.A., my answer has
been direct and simple: Who is to blame for the riots?
The rioters are to blame. Who is to blame for the killings?
The killers are to blame."
"Verbosity leads to unclear, inarticulate things."
***excerpts from: http://www.joker.org/
***
++++++++++++++++++++++++++++++++
RESOURCES AT BizSuccess.com
++++++++++++++++++++++++++++++++
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As a bonus, you'll be automatically enrolled in the free
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It's for people wanting to experience greater fulfillment and
create more value in their lives and the lives of those around them.
http://www.SuccessNet.org/at.cgi/126883
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (815) 361-3041
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
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