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BizSuccess Breakthroughs for
November 10, 1999
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++++++++++++++++++++++++++
TABLE OF CONTENTS
++++++++++++++++++++++++++
..WELCOME to BizSuccess Breakthroughs
..THIS ISSUE'S MESSAGE - "Got Referrals?"
..SPOTLIGHTS - Products and Services for you and your enterprise
..QUOTES - To Get You Thinking
..THE FUNNIES - On the Lighter Side of Business
..PUBLISHER CONTACT INFO
..YOUR COMMENTS PLEASE?
..SUBSCRIPTION INSTRUCTIONS
Don't forget "The Funnies" below.
Enjoy a few minutes on the lighter side of business.
++++++++++++++++++
WELCOME
++++++++++++++++++
Hello once again. Gary Lockwood here. First, I want to welcome
the 579 new subscribers who joined us last week. I'm delighted
that you have chosen BizSuccess Breakthroughs as a source of
ideas, inspiration and information. I'll do my best to live up
to your expectations.
What would your business be like if your current customers were
enthusiastically rounding up prospective customers for you? You
can achieve your professional goals faster and easier through
effectively targeting referrals. Todays issue shows you how to
get more and better referrals.
My hope is that you use the ideas and information in these
BizSuccess Breakthroughs broadcasts to get the results you really
want. If you want some help in putting them into practice, or if you
have questions, email or call me.
One small request? Please take a moment to forward this issue
to a few friends and colleagues. (Thanks!)
SUCCESS to You....
Gary Lockwood, Your Business Coach
P.S. ** Increase Your Sales! **
YOUR ad in BizSuccess Breakthroughs will attract customers...
BizSuccess Breakthroughs provides you access to a subscriber
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professionals, executives, commissioned salespeople, network
marketers and opportunity seekers.
For advertising info, visit http://www.BizSuccess.com/advertise.htm
OR send any email to mailto:advertise@bizsuccess.com
++++++++++++++++++++++++++++++
THIS ISSUE'S MESSAGE
++++++++++++++++++++++++++++++
Got Referrals?
Ho-Hum. Another day at the office, waiting for a potential customer
to call or come in. Hmmmm.
What would your business be like if your current customers were
enthusiastically rounding up prospective customers for you? How
difficult would it be to close those sales?
So why aren't your current customers bringing you referrals?
Perhaps it's because you have not instructed them, motivated them,
made it easy for them, asked them or initiated the process.
Getting referrals requires planning and preparation. Start by making
a list of all the people who might be a referral source for you. These
may include people you do business with, such as your banker,
accountant, attorney, printer, consultant, broker, and so on.
You'll have better results by developing stronger relationships with
a few referral sources rather than shallow relationships with lots
of sources.
In order to help your Referral Partners give you good, qualified
referrals, you need to get crystal-clear about what you are looking
for. What types of people/organizations make the best customers
for you? Are there any geographic limitations? How about size or
volume requirements?
Your Referral Partner has surely developed valuable relationships
over the years and will be most reluctant to do anything that might
jeopardize those relationships. A simple, step-by-step process
that shows how you will represent yourself (and your Referral
Partner) will provide assurance that the potential customer will be
treated with respect and dignity.
Next, discuss the specific actions you want from your Referral
Partner. Do you want them to call the potential customer? What
do you want them to say? Would you prefer they arrange a three-
way appointment? Often, people want to give you referrals, but
don't know exactly what to do or how to do it. Train them; coach
them; help them get clear on what's expected of them.
Once you get a referral, be sure to show your appreciation. Behavior
that is recognized tends to be repeated. Showing your appreciation
is not only the polite thing to do; it is also a smart way to
encourage
more referrals.
Bottom line; developing and implementing an effective referral
strategy can produce a steady stream of new business for years
to come. You can achieve your professional goals faster and easier
through effectively targeting referrals. Start today.
Got referrals?
+++++++++++++++++++
SPOTLIGHTS
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+++++++++++++++++++++++
DISCLAIMER
+++++++++++++++++++++++
Although we make an effort to check out the advertisements in the
Spotlight section, we cannot assume responsibility for the actions
of our advertisers.
+++++++++++++++++++++++++++++++++
QUOTES To Get You Thinking
+++++++++++++++++++++++++++++++++
Veni, Vedi, Visa:
I Came. I Saw. I Did a Little Shopping.
There is only on thing more painful than learning from experience
and that is not learning from experience.
Archibald McLeish
Failure is nature's plan to prepare you for great responsibilities.
Napolean Hill
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<<---- NEW SECTION!
THE FUNNIES
+++++++++++++++++++++++
------------ The English Language-----------------
There is no egg in eggplant, nor ham in hamburger; neither
apple or pine in pineapple. And while no one knows what is
in a hotdog, you can be pretty sure it isn't canine.
English muffins were not invented in England nor French
fries in France.
Sweetmeats are candies, while sweetbreads, which aren't
sweet, are meat.
We take English for granted. But if we explore its paradoxes,
we find that quicksand can work slowly, boxing rings are
square, and guinea pig is neither from Guinea nor is it a pig.
And why is it that writers write, but fingers don't fing,
grocers don't groce, and hammers don't ham?
If the plural of tooth is teeth, why isn't the plural of
booth, beeth? One goose, 2 geese. So one moose, two meese?
Is cheese the plural of choose? One mouse, 2 mice. One louse,
2 lice. One house, 2 hice?
If teachers taught, why didn't preachers praught?
If a vegetarian eats vegetables, what does a humanitarian
eat?
Why do people recite at a play, and play at a recital?
Ship by truck or car and send cargo by ship? Have noses
that run and feet that smell? Park on driveways and drive
on parkways?
How can a slim chance and a fat chance be the same, while a
wise man and a wise guy are opposites?
How can the weather be hot as heck one day and cold as
heck another? When a house burns up, it burns down. You fill
in a form by filling it out and an alarm clock goes off by
going on. You get in and out of a car, yet you get on and
off a bus. When the stars are out, they are visible, but when
the lights are out, they are invisible.
And why, when I wind up my watch, I start it, but when I
wind up this essay, I end it?
English is a silly language ... it doesn't know if it is
coming or going!!!
------------------
A pair of Michigan robbers entered a record shop
nervously waving revolvers. The first one shouted,
"Nobody move!"
When his partner moved, the startled first bandit
shot him.
*** http://www.joker.org/
***
+++++++++++++++++++++++
PUBLISHER INFO
+++++++++++++++++++++++
Gary Lockwood is Your Business Coach.
Helping business owners, entrepreneurs, and professionals
to get all they really want from their enterprise.
(800) 272-1575 (USA) - 909/984-3344 Fax: (760) 325-9608
Email: mailto:Gary@bizsuccess.com
Visit our website at http://www.bizsuccess.com
Grow your business, make more money,
have more fun!
++++++++++++++++++++++++++++++
YOUR COMMENTS PLEASE?
++++++++++++++++++++++++++++++
I appreciate feedback, corrections, and comments about anything
mentioned in BizSuccess Breakthroughs. Please send your thoughts to:
mailto:Gary@bizsuccess.com
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Copyright © 1999 BizSuccess
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